In moments of crisis, clear and effective communication can make the difference between chaos and control. "The Communications Golden Hour®" is your essential guide to mastering this critical skill. Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Covid-19 public health emergency. The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to:organize resources and response streamline activities to focus on what matters most craft clear messages that get results Learn from Top Experts: This book brings invaluable lessons from communicators who have managed public information during mass shootings, major disasters, and corporate crises. Unlock Your Leadership Potential: Gain insights that will empower you as a corporate or government leader to navigate through the toughest situations confidently.