An MFA for Your MBA

Mandel, Phillip Scott

Omschrijving

Rock star. Ninja. Zig-zag. If these words make you want to puke, then this book is for you. If these words sometimes find their way into your writing, then this book is also for you. The world of business is filled with jargon, cliché, and nauseating "work-speak." Most emails are boring, confusing, or too long. More and more often we encounter mindless and enervating "content," much of which is generated by content mills or AI. In An MFA for your MBA, award-winning writer, editor, and ad exec Phillip Mandel offers authoritative instructions on improving writing skills. From the magic of metaphors to eliminating uninspired clichés, this book provides tips on keeping readers engaged and absorbing criticism, and outlines why it all really, really matters. Combining the skills and techniques of a graduate-level MFA program in creative writing with decades of expertise in marketing as a marketing guru, Mandel delivers practical advice on becoming a better, more creative communicator in business and life.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Mandel, Phillip Scott
Titel
An MFA for Your MBA
Uitgever
Atmosphere Press
Jaar
2024
Taal
Engels
Pagina's
312
EAN
9798891321236
Bindwijze
Paperback

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