Generating ideas is not a magical talent, but a basic skill. Learn the language of ideas to get to grips with the complexity of your work. This book will reacquaint you with your right brain. It will show you how to harness the power of ideas. In short, it will ensure your career survival.
Think about it, your left brain has received a solid 20 plus years of training, your right brain, 0. Your left brain has clever tools such as math, language, and science, you right has small pieces of sticky yellow paper. For all of the business processes that deal with complex problems, we have overlooked the foundational element of it all, ‘the idea’.
