What is post-branding?

How to Counter Fundamentalist Marketplace Semiotics

Omschrijving

Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
€ 28,55
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Grant, Jason, Vodeb, Oliver
Titel
What is post-branding?
Uitgever
Set Margins' publications
Jaar
2023
Taal
Engels
Pagina's
260
Gewicht
230 gr
EAN
9789083270678
Afmetingen
167 x 118 x 23 mm
Bindwijze
Paperback / softback

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