In the ever-changing world of business, innovators frequently encounter resistance. Hearing 'NO' from superiors, investors, and colleagues can be very discouraging. But there’s hope! In his groundbreaking new book, renowned author Gijs van Wulfen offers practical tools to overcome these barriers. Whether you are a visionary, entrepreneur, or trendsetter, this book provides clear strategies to gain the support of managers, investors, and customers, transforming your innovative ideas into reality. Discover fifteen proven strategies, each explained with real-world examples and inspiring quotes, to enhance your innovation pitches. Learn from the experiences of six successful innovators who faced similar challenges and triumphed. Studies show that many innovation projects fail due to lack of top management support. This book teaches you how to secure buy-in from leadership, ensuring your projects take off. Turn those 'NO's' into 'YES's' and pave the way for successful innovation in your business. This book will equip you with the tools to overcome every barrier to innovation. You will learn howto secure the buy-in of your managers, investors, and customers, transforming yourvision and dreams into tangible reality.