As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
Ik heb een vraag over het boek: ‘B2B Brand Management - Kotler, Philip, Pfoertsch, Waldemar’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
