»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented, practical implementation. It follows the principle of the demanding practical orientation of modern textbooks. The target readers are therefore professionals in marketing functions, decision-makers and high potentials on the one hand, and students in business administration at universities on the other.
Ik heb een vraag over het boek: ‘Handbuch Modernes Marktforschungs-Management. - Pepels, Werner’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
