The Artification of Luxury Fashion Brands

Synergies, Contaminations, and Hybridizations

Omschrijving

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
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Titel
The Artification of Luxury Fashion Brands
Uitgever
Springer Nature Switzerland AG
Jaar
2020
Taal
Engels
Pagina's
166
Gewicht
430 gr
EAN
9783030261207
Afmetingen
156 x 220 x 21 mm
Bindwijze
Gebonden

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