Decoding Ad Culture

Television Commercials and Broadcast Regulations in Bangladesh

Omschrijving

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
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Schrijver
Rahman, Dr. Harisur
Titel
Decoding Ad Culture
Uitgever
Bloomsbury Publishing Plc
Jaar
2024
Taal
Engels
Pagina's
318
EAN
9781666943160
Bindwijze
Hardback

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