Why can't sales seem to catch up with innovation? In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies? In addressing this paradox, Dover discusses: ¿ How to develop modern sales methods to become a sales disruptor ¿ How digital marketplaces have shaken up the classic sales machine ¿ How customer behaviors have changed as a result of technology innovations ¿ How organizational and environmental obstacles keep the field in the state of paradox If you're an executive who is feeling that your efforts are decreasing in efficacy and that your investment in technology isn't paying off, this book will help you identify the cycles and trends that keep you from achieving your team's full potential. It's time to end the sales innovation paradox for you and your team!