Key Account Management

Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

Omschrijving

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Bon, Joel Le, Herman, Carl
Titel
Key Account Management
Uitgever
Business Expert Press
Jaar
2015
Taal
Engels
Pagina's
180
Gewicht
245 gr
EAN
9781631571749
Afmetingen
229 x 152 x 10 mm
Bindwijze
Paperback

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