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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Michaelson, David, Stacks, Donald W.

Omschrijving

Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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Schrijver: Michaelson, David, Stacks, Donald W.
Titel: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Uitgever: Business Expert Press

Jaar: 2014
Taal: Engels
Pagina's: 286
Gewicht: 386 gr

EAN: 9781606499849
Afmetingen: 229 x 152 x 19 mm
Bindwijze: Paperback

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Michaelson, David, Stacks, Donald W.

Omschrijving

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