Defeating Islamic Jihad with Marketing That Built the World's Top Brands
Omschrijving
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.
Ik heb een vraag over het boek: ‘Weaponized Marketing - Merriam, Lisa, Kotler, Milton’.
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