Introduction To Marketing - Principles Of Wholesale And Retail Distribution
Principles of Wholesale and Retail Distribution
Omschrijving
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.
Ik heb een vraag over het boek: ‘Introduction To Marketing - Principles Of Wholesale And Retail Distribution - Converse, Paul D.’.
Vul het onderstaande formulier in.
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