The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

Omschrijving

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.
€ 30,70
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Schrijver
McGrath, Rita Gunther
Titel
The End of Competitive Advantage
Uitgever
Harvard Business Review Press
Jaar
2013
Taal
Engels
Pagina's
240
Gewicht
494 gr
EAN
9781422172810
Afmetingen
241 x 165 x 25 mm
Bindwijze
Gebonden

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