Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

Omschrijving

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Li, Charlene, Bernoff, Josh
Titel
Groundswell, Expanded and Revised Edition
Uitgever
Harvard Business Review Press
Jaar
2011
Taal
Engels
Pagina's
352
Gewicht
340 gr
EAN
9781422161982
Afmetingen
210 x 140 x 25 mm
Bindwijze
Paperback

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