BOOM TO BACKLASH: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following Floyd's death, exploring the initial surge of corporate commitments to DEI, the tangible progress made, and the subsequent backlash. Through data and case studies, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Practically, this book provides guidance for individuals on personal growth and advocacy, encouraging them to diversify their communities, news sources, and perspectives. For corporations, it offers strategies for strengthening DEI initiatives, including the use of blind resumes, diversified interview teams, and regular pulse surveys, and explains the importance of setting clear goals, using diversity scorecards, and regularly reassessing and updating DEI efforts. While many books address racial justice or corporate diversity, this book uniquely focuses on the specific impact of Floyd's murder on DEI in the business world. It fills a gap in the market by providing both historical context and forward-looking strategies, backed by author DK Bartley's unparalleled experience and access to corporate decision-makers and key stakeholders as part of the DEI narrative post-George Floyd. Although DEI is often touted as a left-wing political ploy designed to unfairly advance people based on cultural characteristics instead of merit, readers will find that data behind DEI initiatives shows DEI is not only successful, but imperative to healthy, thriving workplaces. Boom to Backlash will resonate with corporate leaders at organizations large and small, DEI professionals, and engaged citizens seeking to understand and navigate the changing landscape of equity and inclusion. It offers valuable insights for those implementing DEI initiatives, as well as anyone interested in the societal and corporate impact of the Black Lives Matter movement.