PRAISE FOR THE STRATEGIC ENEMY The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for. -Seth Godin, author of This is Marketing This is a remarkable playbook for anyone brave enough to define their brand by what they stand against. Laura Ries shows that choosing an enemy isn't about negativity-it's about clarity, courage, and standing for something that matters. If you want your brand to stand out, start here. -Guy Kawasaki, Host of the Remarkable People podcast, Chief Evangelist of Canva, and bestselling author of Think Remarkable The Strategic Enemy by Laura Ries is a must-read. A sharp, modern guide to timeless positioning that actually works. -Martin Lindstrom, New York Times bestselling author of Small Data and Buyology Laura Ries offers a fearless approach to brand strategy: Walk right up to the biggest bully you can find and punch him in the nose. This is differentiation on steroids, and it works. -Marty Neumeier, author of The Brand Gap and Zag Laura Ries's book is different and distinctive. She has taken Al Ries's positioning to a new level. The book provides a huge number of fascinating company examples along with her insightful analysis of each case. -Philip Kotler, Professor Emeritus of Marketing at the Kellogg School of Management In a world where brands are now living, breathing entities, it's not enough to simply stand for something. By standing against something you create a compelling, vivacious brand that people can root for. The Strategic Enemy unpacks some of the best examples in modern marketing and shows why the most powerful position is to push against another position. -Andy Pearson, VP of Creative, Liquid Death A masterclass in strategic positioning from one of my favorite branding experts! The Strategic Enemy will help you stand out in a crowded world. -Brian Scudamore, Founder and CEO, 1-800-GOT-JUNK? and O2E Brand