Despite hard work and good intentions, many nonprofit organizations (NPOs) around the world massively underperform. Why? They don't have the money. They don't have the money because they don't know how to raise the money. In Great Fundraising Organizations, leading nonprofit consultant Alan Clayton helps you unlock your organization's potential to meaningfully change the world by showing how to build and lead a Great Fundraising Organization (GFO), a rare type of organization where massive fundraising growth allows for maximum performance, with a particular focus on leading financials, people, and communications. Based on data gathered over twenty years of work with more than 500 organizations, this book reveals exactly what works--the proven, rigorously researched mindsets, strategies, and practices of GFOs--so that charities worldwide can scale their fundraising and their effectiveness. Containing case studies about organizational culture viewed through the lens of behavioral science and supported by Clayton's track record of working with the world's biggest nonprofits, including UNICEF and WWF, to unlock more than $5 billion dollars of new revenue, this book teaches readers how to align and marry an organization's various internal cultures to its mission. Readers will learn how to sidestep common errors like assuming fundraising is simple, easy, and cheap, failing to recognize the two vastly different business models of raising money and delivering programs, and being blind to systemic internal conflict over culture, investment, and communication that can cause potential donors to lose faith regardless of the basis of the mission. Accessible, empowering, to-the-point, and infused with Clayton's signature observational humor, Great Fundraising Organizations imparts proven methodology to all nonprofit leaders seeking clarity regarding exactly where they need to focus and what they need to do in order to reach their fundraising goals and make the world a better place, faster.