Principles of Marketing

Kotler, Phil T., Armstrong, Gary, Harris, Lloyd C., Hongwei He

Omschrijving

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
€ 101,70
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Kotler, Phil T., Armstrong, Gary, Harris, Lloyd C., Hongwei He
Titel
Principles of Marketing
Uitgever
Pearson
Jaar
2019
Taal
Engels
Pagina's
720
Gewicht
1498 gr
EAN
9781292269566
Afmetingen
275 x 275 x 27 mm
Bindwijze
Paperback / softback

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