How To Develop, Refine And Execute A Winning Strategy
Omschrijving
Highly readable while being challenging and pragmatic. Applying the advice in this excellent book will improve your strategic effectiveness. Paul Walsh, CEO, Diageo Built around interviews with over 100 leading executives, including Justin King (CEO of Sainsbury's), Bob McDonald (CEO of Procter & Gamble) and Terry Leahy (ex-CEO of Tesco), Making Your Strategy Work offers clear insights into the realities of making strategy happen. Short and sharp for time-poor managers, this enlightening read answers the big strategy questions: Why is strategy development so difficult these days? How do you engage your people with your strategy? How do you lead and manage strategy effectively? With tips, checklists and pitfalls to watch out for, the instantly actionable advice is a must for anyone involved in business strategy. Includes a foreword by Richard Koch, author of The 80/20 Principle and The Financial Times Guide to Strategy. An easy-to-read handbook that will benefit any executive looking to take their business to the next level. John Brock, Chairman, Coca Cola Enterprises
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