PRAISE FOR NO FORMS. NO SPAM. NO COLD CALLS. Latané brings a critical message to the revenue community, helping us to evolve to a new and better level of marketing - one with a closer, more meaningful partnership between prospect and seller. I'm excited about a world without forms.--Sam Jacobs, Founder, Revenue Collective; Host of the Sales Hacker Podcast I've been waiting for this book for so many reasons. It makes the undisputable case for 'outside in' go to market. If you are a B2B CMO or aspire to be one, this is required reading. --Kate Bullis, Managing Partner, SEBA International The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo, and create sustainable value. This book is both an example and a challenge to help B2B marketers succeed. --Matt Heinz, President, Heinz Marketing Inc.; Host of Sales Pipeline Radio Read this book and just as Geoffrey Moore changed our vocabulary to talk about chasms, gorillas, and whole product you will talk about, and internalize a culture of Dark Funnels, dynamic territories, and stages of the buyer journey. --Dr. Ian Howells, VP and Head of Marketing, Sage Intacct, Inc.