Praise for User Experience Research The content and design are so well done! User Experience Research reminds me of all the amazing things I learned during my time at Lextant--countless things that frame how I think about product development. So many researchers (not to mention designers, product managers, and engineers) would benefit from this.--Jessica Owen, Senior User Researcher, Meta Current user research tools have proven to be ineffective in informing the business decision-making process. This book gives you a step-by-step proven process on how to transform user information into customer insights and how to use these insights to inform innovative value-generating business decisions.--Victor Ermoli, Dean of the School of Design, Savannah College of Art and Design The research approach described in User Experience Research produced the most transformative work I have seen.--Rob Moser, Global Head of Experience Design, Ford Next The Ideal Experience approach has the longest shelf life of all UX Research methods. I am still using the insights from the Ideal Collaboration project we did with Lextant over a decade ago. Marty and Spencer offer a methodology that will raise the quality of your thinking, not just the quality of your research.--Lada Gorlenko, Senior Director of Research, MURAL; Co-Founder, Board of Directors, IxDA Humanity's well-being rests to an astonishing degree in the hands of those who research, interpret, and design our experiences of moments, objects, events, and environments. Yet, many of the design industry's methods and practices have failed this consequential obligation. In one simple, holistic framework, Gage and Murrell have broken through this impasse by marrying humans' ideal states of being and their correlated design attributes. This is an essential manual for anyone seeking a process for dealing with the growing complexity of human experience while designing for a future of well-being for humanity and our biosphere.--Nita Rollins, PhD, former Executive Director of Experience Trends and Semiotics at IBM iX, co-first author of The Open Brand