The Business of Belonging

How to Make Community your Competitive Advantage

Omschrijving

PRAISE FOR THE BUSINESS OF BELONGINGA tactical primer for any business embarking on the critical work of actively building community.-SETH GODIN, Author of This is MarketingThis book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.-NIR EYAL, bestselling author of Hooked and IndistractableEvery business needs to make building engaged communities their number one priority. This is the book that will help you get it done.-ERICA KUHL, Former VP of Community, SalesforceI can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community.-DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of The Culting of Brands
€ 31,00
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€ 19,95 binnen Nederland
Schrijver
Spinks, David
Titel
The Business of Belonging
Uitgever
John Wiley & Sons Inc
Jaar
2021
Taal
Engels
Pagina's
208
Gewicht
394 gr
EAN
9781119766124
Afmetingen
236 x 161 x 23 mm
Bindwijze
Gebonden

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