The ultimate playbook for using artificial intelligence to communicate better than ever before In this hyper-connected world, effective communication is key to winning business. But there is one piece of the communication puzzle that many of us are still missing--personality. Our customers' personality traits drive how they think, what they value, and who they decide to trust. When we can accurately understand all of that--and we can, using the Personality AI tools in Predicting Personality--then we have the power to meet people where they are, establishing connections and influence that will lead to real growth. This book is your introduction to the artificial intelligence technology that can bring the power of personality to your fingertips today. You'll learn to understand your own personality and use AI to drive next-generation sales, recruiting, coaching, team building, and more. Anyone whose work depends on effective communication can use data to generate personality insights and accelerate business. The end result of the Personality AI process is pure and simple: empathy. Learn these lessons to build trust, connection, and strong relationships in the digital era.