Praise for LUXURY RETAIL AND DIGITAL MANAGEMENT This comprehensive review of the luxury retail landscape highlights the key stakes luxury brands face and will face more and more, in a digital era where customers must be placed at the center, but in a multipolar and multichannel world. A clear vade mecum in the customers experience journey.--Cyrille Vigneron, CEO, Cartier For any executive working in luxury goods and services, this is a bedside book to understand the opportunities and challenges of a comprehensive omnichannel strategy. To succeed in the digital times, brands will need to embrace a truly customer-centric approach.--Joël Palix, former CEO, Feelunique This new edition of Luxury Retail and Digital Management brings a completely new approach on the way luxury should be distributed and how digital have transformed the way we should operate to be relevant to the new generation.''--Patrick Chalhoub, CEO, Chalhoub Group Retailing has become a strong priority for most luxury brands today. This book presents the dos and don'ts of this activity and describes how digital resources can provide additional and effective management tools.--Roberta Crespi, Associate Professor of Business Administration and Director of EMLUX - Master in Luxury Goods Management, Università Cattolica del Sacro Cuore, Milan, Italy