Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Ik heb een vraag over het boek: ‘The Human Brand - Malone, Chris, Fiske, Susan T. (Princeton University)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
