The Seven Brand-Building Principles that Separate the Best from the Rest
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
Ik heb een vraag over het boek: ‘What Great Brands Do - Yohn, Denise Lee’.
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