Strategic Media Planning and Buying

Integration of Traditional and Digital Media

Omschrijving

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
€ 54,65
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Rathore, Basant (Sr. Vice President at Jagran Group
Titel
Strategic Media Planning and Buying
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
420
Gewicht
664 gr
EAN
9781032724577
Afmetingen
156 x 234 x 26 mm
Bindwijze
Paperback / softback

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