A Theoretical and Empirical Study of Creative Advertising Practices
Omschrijving
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Ik heb een vraag over het boek: ‘Branded Content and Entertainment in Advertising - Benito, Maria Rodriguez-Rabadan (International University of La Rioja’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
