This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Ik heb een vraag over het boek: ‘Hispanic Marketing - Korzenny, Felipe, Chapa, Sindy, Korzenny, Betty Ann’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
