Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Ik heb een vraag over het boek: ‘Models for Innovation Diffusion - Mahajan, Vijay, Peterson, Robert A.’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
