Everything You Need to Know to Write Electronic Copy That Sells
Omschrijving
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Ik heb een vraag over het boek: ‘The Online Copywriter's Handbook - Bly, Robert’.
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