How Challenger Brands Can Compete Against Brand Leaders
Omschrijving
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Ik heb een vraag over het boek: ‘Eating the Big Fish - Morgan, Adam (The Challenger Project)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
