Bringing the Best of Brand Management to People at Work
Omschrijving
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
Ik heb een vraag over het boek: ‘The Employer Brand - Barrow, Simon (People in Business, Mosley, Richard (People in Business’.
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