Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
Ik heb een vraag over het boek: ‘Marketing Strategies - Ashok Ranchhod, Calin Gurau’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
