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Strategic Marketing

Creating Competitive Advantage

West, Douglas (Professor of Marketing, Ford, John (Professor & Eminent Scholar, Ibrahim, Essam (Cairo University), Montecchi, Matteo (Lecturer in Marketing - Strategic Marketing

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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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Schrijver: West, Douglas (Professor of Marketing, Ford, John (Professor & Eminent Scholar, Ibrahim, Essam (Cairo University), Montecchi, Matteo (Lecturer in Marketing
Titel: Strategic Marketing
Uitgever: Oxford University Press

Jaar: 2022
Taal: Engels
Pagina's: 600
Gewicht: 1144 gr

EAN: 9780198856764
Afmetingen: 245 x 191 x 31 mm
Bindwijze: Paperback / softback

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Strategic Marketing

Creating Competitive Advantage

Omschrijving

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